M Commerce Technologies Services Business Models PDF 27382e90e

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M-Commerce: Technologies, Services, and Business Models PDF




by Norman Sadeh : M-Commerce: Technologies, Services, and Business Models

ISBN : #0471135852 | Date : 2002-04-30

Description :

PDF-81d61 | The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. “m-commerce”) is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and busines… M-Commerce: Technologies, Services, and Business Models


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[Pub.70zNW] M-Commerce: Technologies, Services, and Business Models PDF | by Norman Sadeh


M-Commerce: Technologies, Services, and Business Models by by Norman Sadeh

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Hit Brands Builds Worlds Smartest PDF 68ded7a1e

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Hit Brands: How Music Builds Value for the World’s Smartest Brands PDF




by D. Jackson : Hit Brands: How Music Builds Value for the World’s Smartest Brands

ISBN : #1137271477 | Date : 2013-10-31

Description :

PDF-30edf | Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact…. Hit Brands: How Music Builds Value for the World’s Smartest Brands


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[Pub.29kYr] Hit Brands: How Music Builds Value for the World’s Smartest Brands PDF | by D. Jackson


Hit Brands: How Music Builds Value for the World’s Smartest Brands by by D. Jackson

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Strategische Gestaltung Lebenszyklus Mega Events Schriftenreihe PDF D9aa4eb00

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Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition) PDF




by Dirk Weiss : Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)

ISBN : #3834909629 | Date : 2008-07-15

Description :

PDF-7d91b | Dirk P. Weiß beschreibt das Phänomen Mega-Events erstmals umfassend und entwickelt ein Planungsinstrument, das Bewerbern um ein Mega-Event und seinen Organisatoren eine hilfreiche Heuristik für die Bewältigung von Planungsaufgaben bietet…. Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)


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[Pub.21Qcg] Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition) PDF | by Dirk Weiss


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Product Strategy High Technology Companies PDF Facb23159

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Product Strategy for High Technology Companies PDF




by Michael E. McGrath : Product Strategy for High Technology Companies

ISBN : #0071362460 | Date : 2000-10-12

Description :

PDF-53196 | One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech… Product Strategy for High Technology Companies


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[Pub.24aqh] Product Strategy for High Technology Companies PDF | by Michael E. McGrath


Product Strategy for High Technology Companies by by Michael E. McGrath

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Sticky Marketing Everything Changed About PDF 2be827875

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Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It PDF




by Grant Leboff : Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It

ISBN : #0749460504 | Date : 2011-02-15

Description :

PDF-756c0 | Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks “not what your marketing can do for you, but what your marketing can do for your customer.” Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around … Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It


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Sticky Marketing: Why Everything in Marketing Has Changed and What to Do about It by by Grant Leboff

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EBusiness Essentials 2nd Mark Norris PDF 1e821f75e

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eBusiness Essentials, 2nd Edition PDF




by Mark Norris : eBusiness Essentials, 2nd Edition

ISBN : #0471521833 | Date : 2001-02-13

Description :

PDF-df8ec | eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear an… eBusiness Essentials, 2nd Edition


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eBusiness Essentials, 2nd Edition by by Mark Norris

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Customer Effective Web Sites Jodie Dalgleish PDF Fec51d4a7

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Customer-Effective Web Sites PDF




by Jodie Dalgleish : Customer-Effective Web Sites

ISBN : #0130878278 | Date : 2000-05-17

Description :

PDF-daee2 | Addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Presents 17 rules that every site must follow to attract profitable customers. Softcover. DLC: Web sites–Design…. Customer-Effective Web Sites


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Customer-Effective Web Sites by by Jodie Dalgleish

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Artificial Intelligence Applications Innovations Communication PDF C7da858bd

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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) PDF




: Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)

ISBN : #0387283188 | Date : 2005-08-25

Description :

PDF-05e44 | Artificial Intelligence is one of the oldest and most exciting subfields of computing, covnering such areas as intelligent robotics, intelligent planning and scheduling, model-based reasoning, fault diagnosis, natural language processing, maching translation, knowledge representation and reasoning, knowledge-based systems, knowledge engineering, intelligent agents, machine learning, neural nets, g… Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2)


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Artificial Intelligence Applications and Innovations II: IFIP TC12 and WG12.5 – Second IFIP Conference on Artificial Intelligence Applications and … and Communication Technology) (v. 2) by

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Smart Organization Creating Through Strategic PDF 5ca8d8ba9

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The Smart Organization: Creating Value Through Strategic R&D PDF




by David Matheson : The Smart Organization: Creating Value Through Strategic R&D

ISBN : #087584765X | Date : 1997-10-01

Description :

PDF-a8d5a | This text aims to help managers improve their research and development management and decision-making. It discusses best practices, as well as nine principles of smart R&D, and includes a section on testing how good an organization’s R&D is…. The Smart Organization: Creating Value Through Strategic R&D


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The Smart Organization: Creating Value Through Strategic R&D by by David Matheson

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Leadership Development Global World Collection PDF 1dbc52227

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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) PDF




: Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)

ISBN : #0230355137 | Date : 2012-10-30

Description :

PDF-537d1 | Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development…. Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)


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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) by

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