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Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF




by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

ISBN : #1137369000 | Date : 2013-11-25

Description :

PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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[Pub.52nwb] Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF | by Y. Kusume


Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience by by Y. Kusume

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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF




by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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[Pub.80GXW] The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF | by Lisa Nirell


The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World by by Lisa Nirell

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The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online PDF




by Gerry McGovern : The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online

ISBN : #1408114429 | Date : 2010-07-01

Description :

PDF-ea7c4 | The Stranger’s Long Neck is a practical guide for any manager wishing to improve their organisation’s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ‘long necks’, that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger’s Long Neck shows how to tune in effectively to what… The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online


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The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online by by Gerry McGovern

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Sensory Marketing PDF




by B. Hultén : Sensory Marketing

ISBN : #0230576575 | Date : 2009-05-21

Description :

PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing


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Sensory Marketing by by B. Hultén

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Techniques and Applications of Digital Watermarking and Content Protection PDF




by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

Description :

PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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Techniques and Applications of Digital Watermarking and Content Protection by by Michael Arnold

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Anglosphere Challenge English Speaking Nations Twenty First PDF 9678b0f1d

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The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century PDF




by James C. Bennett : The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century

ISBN : #0742533328 | Date : 2004-10-07

Description :

PDF-9820c | Despite repeated predictions of the demise of America and the English-speaking nations as the world’s predominant culture, James C. Bennett believes that this gap will widen in the coming decades. Coining the term anglosphere to describe a loose coalition based on a common language and heritage, Bennett believes that traits common to these countries―a particularly strong and independent civil so… The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century


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[Pub.59BWz] The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century PDF | by James C. Bennett


The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century by by James C. Bennett

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Handbook Marketing Reference Handbooks Management PDF Bcec11540

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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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[Pub.28fjf] Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF | by Venkatesh Shankar


Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) by by Venkatesh Shankar

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SMEs Era Globalization International Strategies PDF 2035d38b5

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SMEs in an Era of Globalization: International Business and Market Strategies PDF




by Ilan Bijaoui : SMEs in an Era of Globalization: International Business and Market Strategies

ISBN : #1137575700 | Date : 2016-11-24

Description :

PDF-062fa | This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategi… SMEs in an Era of Globalization: International Business and Market Strategies


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SMEs in an Era of Globalization: International Business and Market Strategies by by Ilan Bijaoui

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PrA4ferenzmessung Industriellen Verhandlungen Business Business Marketing PDF 7f3a48393

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Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF




by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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[Pub.70uqj] Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF | by Uta Herbst


Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) by by Uta Herbst

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Professional Electronic Trading Wiley Finance PDF 759947eef

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Professional Electronic Trading (Wiley Finance) PDF




by David James Norman : Professional Electronic Trading (Wiley Finance)

ISBN : #047082073X | Date : 2002-07-17

Description :

PDF-5d4b6 | This book tackles the concepts, technical architecture, recent developments, and future opportunities in the new field of “direct access” electronic markets. The author provides a comprehensive coverage of electronic market models, exchange platforms and networks, while describing ways in which professional electronic traders make money. Professional Electronic Trading is one of the few books tha… Professional Electronic Trading (Wiley Finance)


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[Pub.24Jru] Professional Electronic Trading (Wiley Finance) PDF | by David James Norman


Professional Electronic Trading (Wiley Finance) by by David James Norman

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Fan Factor Secrets Engage Audience PDF 0152812bf

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The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience PDF




by Meredith Oliver : The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience

ISBN : #0984868410 | Date : 2012-01-18

Description :

PDF-afb5a | With more than 700 Facebook updates per second, 50 million Tweets per day and 14.65 BILLION web pages in existence, are your online fans hearing your message?The Fan Factor will help you discover 20 trade secrets to converting online fans into engaged buyers by examining the DNA of avid sports fans. With a memorable online presence, you can grow your company’s fan base and build web-based buzz for… The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience


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The Fan Factor: 20 Slam Dunk Secrets to Engage Your Online Audience by by Meredith Oliver

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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing PDF




by Mark Schaefer : Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

ISBN : #0071791094 | Date : 2012-03-07

Description :

PDF-a985f | Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned… Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing


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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by by Mark Schaefer

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Psychoanalytic Accounts Consuming Desire Darkness PDF Eb767c6da

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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness PDF




by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness by by John Desmond

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Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science) PDF




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ISBN : #3540250492 | Date : 2005-04-19

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PDF-a2cf2 | The 2004 VLDB workshop on Technologies on E-Services (VLDB-TES 2004) was the ?fth workshop in a series of annual workshops endorsed by the VLDB Conference.Itservedasaforumfortheexchangeofideas,resultsandexperiences in the area of e-services and e-business. VLDB-TES 2004 took place in Toronto, Canada. It featured the presen- tion of 12 regular papers, focused on major aspects of e-business solution… Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)


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by Amy Jo Martin : Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

ISBN : #1118340515 | Date : 2012-10-02

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